You want to promote your event. You’ve got the date and location planned, you have a great speaker lined up. But now you need to start branding your event so people know it’s coming. In this post, we have compiled 11 tips for helping create a more memorable and successful event. Event branding is an important factor in gaining awareness of an event by making people interested in attending before it has even happened.
Rather than changing everything once the date has been set, put announcements out across social media channels late at night.
What is event branding and how does it work?
Event branding and design is a multifaceted process. It starts with finding the desired mood and character of your event . For example fun, sophisticated, playful – and then designing your visuals – logo, tickets, badges. This is the most important aspect – what you share with your attendees. It should be memorable, contain relevant information, and set the tone for your event in the best possible way. You might choose to add a logo that represents your brand. It is your event or play with typography and colours to match the desired mood. When choosing colours for your event. Try to stay away from the usual black and white although you can use them when it comes to details such as text fonts being white on a black background.
13 Event branding tips in promoting your business
1. Plan a theme.
Before creating the theme for your event, think about the theme in at least ten other locations. So that you have some ideas to create. This can help generate more interest in your event and generate publicity across related websites and social media channels. The event has happened, as well as helping generate more interest when planning any promotional material for the event. It is also a good idea to plan out information about a few different themes for your business. Only one theme for all events. You may find that you want to change themes each time. You plan an event or that specific themes are better suited for certain types of events or locations.
2.Social media channels
Social media is a great platform to promote your event. But it is also important to remember that you will have to keep your followers updated about the progress of your event and other information about anything related to it. It is also important not to overwhelm the followers with too much information. Many images or videos about the same thing. It’s best to post an update for an event. With one or two quality images or videos about it rather than posting several low-quality photos or videos at once.
3. Online event page
When trying to promote your event, one of the most effective ways to do it is through an online event page. These create a great platform for communicating all of the important information about your events and allow people who have not been able to attend a chance to view it online, as well as giving them easy access to any related material.
4. Event app
Another way that you can take advantage of technology in promoting your event is by creating a mobile application for it. This will allow people who are interested in attending the opportunity to register for tickets, plan out their days and get directions from their phone or tablet.
5. Online registration
Online registration is another way that you can reach out to a larger audience. This will allow people to register for a chance to win tickets, or perhaps they are willing to pay more in order to get a better seat.
6. Get creative with your media
If you’re posting anything on social media or any other kind of website. Think outside the box and use images and videos that will grab the customer’s attention and help them learn more about the event in an entertaining way, and make sure your message is clear and easy to understand.
7. Make a flayer
Another way to spread the word about your event is by printing out some flyers and distributing them around town. You can have them made into sticky notes and put them around in common areas for people to take.
8. Word of mouth
It’s essential to create an atmosphere where people feel comfortable talking about your event, whether the conversation is with a friend or family member or just another customer in the checkout line at the store.It’s a good idea to involve everyone, So simply ask them to talk about it and making customers feel like they are a part of the experience. This will also help you gain more interest in your events and make people want to attend.
9. Invite celebrities to be a part of your event
Having celebrity involvement can sometimes be more beneficial than the normal speakers or performers at an event. They have name recognition and reach out to more people both online and offline. Many of the other types of musicians or professionals that might otherwise be featured at an event. Celebrity involvement can turn an otherwise ho-hum presentation into something far more memorable.
10. Media coverage
While getting your event onto local news is a great way to gain interest in your event. it’s also a good idea to try and get it on national news channels. This will give you a more extensive reach and help you get more people interested in your event. Having the opportunity to be covered on television. This can also increase the number of visitors that attend and help generate more traffic online.
11. Watch trends
It’s important to keep up with what other events are doing and how they are promoting their events. Some of the trends that have been around for a while are attempting to get celebrities involved. While others try to focus on doing something different from everyone else. There are no set rules in the way you should promote your event. It’s important to be aware of what other businesses are doing so that you can create something that stands out from the rest.
12. Get creative with your marketing
The most effective way to get people interested in your event is through word of mouth, mainly if you can get a celebrity involved. If you’re having trouble getting the word out about the event, think outside the box and look for unique ways to create more interest in your event. This can be anything from promotional videos online or even small gifts for people that register for an opportunity to win tickets.
13. Promote to locals
While it is important to spread the word about your events across social media and other online platforms, it is also important not to forget about local places like communities on Facebook.
Conclusion: Social media is a great platform to promote your event, but it is also important to remember that you will have to keep your followers updated about the progress of your event and other information about anything related to it. It is also important not to overwhelm the followers with too much information or too many images or videos about the same thing. It’s best to post an update for an event with one or two quality images or videos about it rather than posting several low-quality photos or videos at once.