7 Social Media Marketing Trends To Watch In 2022


Social Media Marketing can be a hard nut to crack, but it doesn’t have to be. There are many social media marketing trends that are sure to help your business grow in 2022 and beyond. This infographic will show you the key trends for social media marketing for the year 2020. If you look ahead at what is coming in 2022. From paid reach rates decreasing, influencer relationships becoming more important, and brand voice dominating social media content. All the way up to an increasing number of freelancers on these platforms, this list of trends will help you keep things interesting!

The top 7 social media marketing trends to watch in 2022.

The year 2022 is still a few years away, but that doesn’t mean we can’t take a look at the social media marketing trends. It will be shaping businesses and consumers in the future. From building relationships with influencers to understanding brand voice. There are many things you can do now to get ready for 2022.

1. Paid Reach Rates Will Continue To Decline

One of the top social media marketing trends to watch in 2022 is the fact that paid reach will decline even further. This is especially the case when you look at advertising in relation to organic reach. There was already a 44% decline between December 2012 and January 2016. which is when it had reached its peak point. That’s still a lot better than the 60% decline that was recorded between January 2016 and December 2016. This means that in just 3 years, we have seen a 20% decline, so this trend isn’t stopping anytime soon!

2. Influencers Will Get More Important Than Brands

The value of an influencer has been on the rise over the last few years, and even though this dip in paid reach. it will still continue as a trend in 2022. There is no doubt that influencers have gained a huge audience and are also making a lot of money from their posts. But there is still more to gain. As we head into 2022, brands will see value in getting connected with the right influencers. Who know what they can really do for their businesses!

3. Personalized Content Will Become More Important

Personalized content is a big trend. Not only will it increase in terms of volume, but it is also more valuable than ever before. There’s a great deal of wisdom being shared on social media channels, and with this appetite for knowledge, brands and consumers are seeing the value of 

personalized content. This will increase in volume, especially as more users become interested in services like Twitter’s ‘timeline cards’.

4. The Rise Of The Freelancer

This may be a very scary thing to a lot of brands and marketers in 2022. But freelancers are becoming increasingly popular figures on social media sites. We already have 3.2 million freelance workers in the U.S., which is a huge leap from the 422,000 that was recorded back in 2014. This rise has been partially caused by the rise of platforms like Upwork. Which allows freelancers to market their services, but also means that freelancers have more opportunities for getting hired.

5. Streaming Video Will Continue To Grow

Another social media marketing trend is the steady rise of live video streaming and other forms of video content. This will be another area where we see a large volume increase, but also where brands and marketers will begin to realize the importance of this content. Stories are already being created, with some Instagram users uploading over 100 stories per day! This isn’t going to stop in 2022, so brands and marketers will want to start paying attention now!

6. Businesses Will Become More Digital

One of the biggest social media marketing trends will be the increase in digital businesses. Back in 2010, around 53% of business users used at least some type of digital tool to help run their business. By 2019, this number had increased to 90%, which again shows how the importance of digital has increased within the last few years! In 2022, we could see new records being broken as this trend grows even further.

7. The Right Brand Voice Will Be More Important Than Ever

The right brand voice is a hot topic when it comes to social media marketing, and it will continue to be one in 2022

How can I improve my social media marketing strategy for 2022?

  •  Establish Goals and KPIs

Make sure that you have a clear understanding of what your goals and objectives are and focus on them. If you have goals in place and know what they are, you can work backwards to achieve them. 

  •  Leverage the power of social media

Don’t underestimate the power of social media, but do ensure that you are leveraging it in the right way to get results. If you are posting too much on Instagram or Snapchat, for example, then this can be damaging. Focus on posting content that will have a higher chance of getting shares and likes and use your platforms effectively!

  • Think beyond social media analytics

If you are using the right analytics tools, then you can get a better understanding of what your users are looking for on social media marketing platforms. In order to stand out, however, you need to do more than this and take a good look at what is going on around you. If you want to be ahead of the curve, then this is something that you should be doing!

  • Use data for content creation

Data and content creation go hand in hand. If you have a blog or website, for example, then it makes sense to leverage your existing data and create content based on that.

How do beginners use social media marketing?

It’s important to remember that social media marketing for beginners can be a challenge. You will be facing stiff competition and the only way to get ahead is by identifying your audience and speaking their language. whether that be real or virtual. It also helps to have a good understanding of how people use each platform and how you can work with them. There are many things you can do in order to get started with social media marketing. But before you do this, it’s important that you have an understanding of just what your objectives are!

  • Create valuable content

Whether you are promoting a blog or trying to attract new clients, then there is no doubt that creating valuable content is a must.

  • Build your audience

One of the major things that you need to think about. When trying to build an audience is how you are going to do it. There are many different ways of doing this, including blogging. Which can be a great way to gain attention and create a loyal base of followers.

  • Focus on building a relationship

At the end of the day, social media marketing is not just about posting content. If you are looking to create a loyal audience, then you need to put in the hard work. There is no doubt that this can be challenging, especially when you are starting out and trying to get your name out there, but it’s worth it!

  • Experiment with different strategies

There are many different strategies for marketing on social media platforms. Don’t be afraid to experiment with something new! Just because something didn’t work one time doesn’t mean it won’t work at all; if anything, it means that you need to keep trying!

  • Look for opportunities to collaborate

7 Social Media Marketing Trends To Watch. In 2022 Collaborating with other brands and businesses can be a great way to build a loyal following. If you have something to offer. Then consider reaching out to people who might be interested in hearing more about your cause or service!

  • Use calls-to-action

The last thing that you want is for people to see your content and do nothing about it. Calls-to-action is a great way to keep your audience engaged and on their toes!

How long does it take to learn social media marketing?

Unfortunately, there is no quick and easy way to learn social media marketing. If you want to be successful with this type of marketing. Then you will need to invest plenty of time into it. It also helps if you have a good understanding of what your audience is looking for and how they use social media platforms.

What are the best social media marketing blogs?

If you are looking to make progress with your social media marketing plan, then it helps to keep an eye on the latest trends and developments in the industry.


The future looks bright for social media marketing in the coming years. it is going to be interesting to see just where things go. It’s important to keep your ears open and to listen as more and more news comes out about this type of marketing. So that you can make the most of them in the future. Social media marketing will still be a key part of business strategy for some time to come, but the way that we use these sites will change drastically!


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