It’s possible to start an eCommerce business in India and reap the benefits of a burgeoning online market. It’s a great way to make more money, engage with more customers, and build a long-term business. In this blog post,
Vanizya will outline how you can get started with your eCommerce business. We will cover everything from setting up your store to getting your first sale & also with business management tools . Follow these simple steps, and you will be on your way to starting a successful eCommerce business!
1. Creating Your Business
Before you create your store, there are a few things you need to know. First, you will want to decide what type of store you want to create. There are many different ways to run an eCommerce business and a lot of options for how to sell online. It is important that you remember the following:
The more steps required by a customer through the buying process, the more they will buy from your store. Make sure your eCommerce website is easy for customers to use, this means that it should have an intuitive checkout experience and that all steps should be clearly explained by the customer.
Once they have purchased a product from your store, close the customer experience. The customer is then free to leave your store and move on to other areas, be it social media or email marketing.
The more checkout steps required by a customer, the higher the likelihood that they will return to buy from you again or share their experience with others online. You want to create an eCommerce website that will not only allow them to complete a purchase but keep them coming back for more!
2. Set Up Your Store
Developing an eCommerce website can be complicated if you are new to the space. That’s why we have created a step-by step guide of how to set up your store that will make it simple for you to create your own online store.
Vanizya will begin by preparing the technical side & Small business management software of the store – we recommend that you take advantage of an eCommerce platform with streamlined tools like WooCommerce.
3. Design the Store
Once you have Setup a store, it’s time to design and develop its actual components. Most importantly, from this point in your eCommerce website, you will be able to sell your products on the site and interact with customers.
You will also be able to place orders, edit products, and manage orders once they have been placed.
4. Establish Your Brand
The next step is to start creating content for your brand. This can be a combination of digital and physical marketing, including social media. When selling online, you should promote your brand through different types of marketing – from email marketing to social media campaigns.
You will want to make sure that you are consistent across all platforms so that the message gets across at the same time. You should also create a brand presence on Facebook and other sites where people can engage with your store:
5. Start Promoting Your Brand
In order to be successful in your eCommerce business, you need to get people talking about your brand. You will want to create content and share it across social media so that people can talk and share it with others.
The best kind of content is something that has a call-to-action that encourages visitors to engage and share with their friends. The more you can get people talking about your brand, the more likely you are to go viral and get more customers for your store!
6. Get Customers To Sign-Up
The last step in the process is to get customers to sign-up for your eCommerce business. That’s why you need a place where people can sign-up and buy! From there, it’s up to you how you want to market your business.
You can use email marketing tools like MailChimp or create a newsletter or something similar that you can send out. When customers have signed up, you will then be able to follow up with them and ask them what they would like to order from your store.
7. Managing Your Store
Once your business reaches a certain point, you are going to need to hire someone to manage it for you. A good way to do this is to hand over the day-to-day operations of the store to someone else.
Vanizya is committed and has experience in eCommerce and online marketing so that they can run your store for you. It provides the Best business management software in India
This allows you more time for other aspects of the business. It’s important to also manage your store once it’s up and running as well as adding new products, promotions, and other content across all platforms. If you are managing multiple sites, then make sure that they are all set-up so that they will work well together.
8. Growing Your Business
We have outlined the steps that you need to take in order to start and run your eCommerce business. The next step is testing out whether all of the pieces – technical and eCommerce – are in place properly.
Why start an eCommerce business?
When you start your online store, you are investing in a long-term business. People will be buying from your store for years to come and you will be making money as long as people continue to shop online. There are many ways to make money when running an eCommerce website, but the main ones are:
In-store sales: When people come into a physical store, they buy things off the shelves. They might buy something because they want it or they might need it – but they want to purchase it from a brick and mortar store. Online sales allow us to sell things that we would never sell in real life. For example, you can sell your products through eBay and also through Amazon for higher margins on each sale.
Online advertising:
You can sell ads on your website. You will have the option to place ads for yourself as well as for your affiliates.
Online subscriptions: You can also set-up a subscription service and charge users every month to continue using your site. This is an excellent way to make money and keep customers on your site for months or years at a time – this is generally referred to as Software as a Service, or SaaS.
Define your target audience:
It is important to know the kind of customer that you are trying to attract. If you are targeting a certain kind of shoppers – for example, women – then you will want to produce content and images that will attract them. Also, if your audience is older or younger than others, then you need to make sure that they can find what they are looking for on your eCommerce platform.
What keywords should I use?
You can’t just start throwing keywords around in your content and hope that people will see it. You need to make sure that the keywords you are using are actually relevant and useful for people who search for the terms that you want to rank for on Google.
What is keyword stuffing?
Keyword stuffing is when you artificially inflate the number of times that a keyword shows up on an organic search. This practice is not OK and this kind of behaviour will get you banned from Google Search. If you want to rank high in organic search, then your content needs to be ‘unique’.
How can I improve my conversion rate?
You can improve your conversion rate by making it easier for people to find what they are looking for on your website. The easiest way to do this is to create a navigational structure that makes it clear which pages will help them complete their task.
Create an eCommerce website :
An eCommerce website is very different than a standard website. It takes some getting used to and there are a number of different things that you need to think about when setting up the site.
When setting up your eCommerce website, you are essentially creating a shopping cart. The purpose of this site is to allow people to purchase items from your store and then take these items home.
Should I make my own eCommerce website or use a platform?
You can set up your own website from scratch or you can pay someone to do it for you. Whichever way you choose, it’s up to you. The decision will come down to finances and the amount of time that you have available.
If you are a small business owner with limited funds and time, then you may be better off just using a platform. Large corporations usually have the resources and expertise to set up an eCommerce site themselves. Our recommended platform is Shopify – it’s very easy to use.
Set up Shopify Payments :
You will want to set up your own payment system so that you can accept credit cards, Paypal, and other forms of payments. Shopify has its own payment system – which is probably one of the best out there – and it’s called Shopify Payments.
Choose a domain name :
Domain names are the addresses of websites. It’s important to choose a good one, especially if you are going to sell online. You want people to be able to find it when they search for something specific.
You can change your URL later on but it can be frustrating for users and a bit of a hassle for you, the webmaster. Try to pick the best URL that you can so that you don’t have to change it later down the road.
Register your business :
If you are selling online, then you need to be registered with the government – otherwise, this may cause problems down the line.
We have put together a guide on registering your business. It is worth reading through it, even if you aren’t selling online yet
Where can I sell my products?
There are a number of places where you can sell your products, but the main three are:
Your own website: By doing this, you will retain 100% of the profits and you won’t have to give any money to anyone else.
However, the downside is that you need to build your website and then spend time finding customers – creating advertisements and promoting traffic to your eCommerce store. There is also the matter of customer support – providing a good shopping experience for people who purchase things from your store.
