If your knowledge of color physiology begins and ends with Freud, then you’re in for a treat. We have gathered the best articles from all over the web about what colors affect humans, why this happens and which are the best colors for each type of business. Let’s get started!
Importance of color physiology in designing
The color that attracts us is red, it activates our fight or flight system because it is a color that usually signifies danger, but if we use it in some circumstances, it will be a potent tool to influence people. Depending on how we use it, it can make someone feel excited, frustrated or angry.
If you are thinking of putting red in your logo, you should use it with caution and only if it directly relates to the company. Red is a color that can make us feel hungry. If we eat in a red room, we will have the desire to eat more than usual. Also, this color enhances sexual attraction, so it could be used to advertise services or products that involve this area.
To use red in your brand logo, you should use at least 3% of the saturation and put it in areas where people will see them (not as an accent color) this way your message will be more vital.
What is color physiology in logo design?
Color is a powerful emotion-evoking tool. Studies have shown that color can affect our behavior and emotions. You may not be aware of it, but we all choose colors based on how they make us feel.
Colors are everywhere and are used extensively in branding, marketing and advertising. This is because color plays an essential role in perceiving a product or brand. Depending on the industry, brand perception can be critical to the success or failure of a product or service. In addition, it plays an essential role in customers’ experience with a particular company and how they feel about its reputation.
Why is color physiology critical in branding?
The color of your logo or website can significantly impact how people perceive your brand. The color of your logo is what people see first, and it sets the stage to impact their opinion. Color makes people feel something, but experts are not sure exactly what that emotion is.
There are four primary colors in branding: Red, Blue, Black and Green. Studies have shown that most people have a psychological response to each color; further research has shown which colors elicit specific emotions.
Red – Emotion: Anger
Studies show that red evokes an immediate feeling of anger in many people, causing them to distrust brands using red. However, research has shown that red can promote and give a sense of urgency or panache. Brands that use red should be careful about how and when they use it because the color red can cause customers to dismiss suggestions.
Blue – Emotion: Cautious or bored
The color blue is calming to most people and is often considered the color of trust. Blue-based branding can achieve this impression, but brands should also avoid using blue in areas that are extremely important to the company, such as their logo or website. Companies must work hard to do blue work for them instead of against them.
Black – Emotion: Seriousness or determination
Black is a deep color, and more than any other color, it contributes to the perception of objectivity. Branding based on black can help a company appear professional and credible in the eyes of consumers. Black-based branding conveys authority and typically works best when companies can associate black with high-quality service.
Green– Emotion: Trust or greed
The color green is often associated with growth, so brands consider this an excellent choice for their logo. However, experts caution against using too much green in the design of a logo because the color may make people feel either too trusting or greedy.
What is the psychology of color in logo design? How does color impact a logo?
Colors have a powerful impact on the perception of brands, so it is essential to choose the right one. However, color branding can be somewhat tricky because of the extreme complexity of human behavior and emotion.
Colors are not all alike. They can positively or negatively impact our feelings and emotions, thus influencing our perception of a product or brand. Depending on how people respond to color, they may feel something entirely different from how you intended them to feel.
Positive brand emotions are usually associated with colors like blue or green because these colors convey trust and growth. On the other hand, negative brand emotions typically occur when you use red or orange. Many people associate these colors with danger or primitive emotions such as lust, anger and greed.
How can your online brand benefit from color psychology?
Color psychology is a potent tool, but it can take some time to create the correct perception in the minds of consumers. This is why online businesses need to ensure that the colors on their website evoke positive feelings in their customers.
There are several ways that you can implement color psychology on your website:
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Build credibility
A company’s credibility plays a big part in how people perceive them and its products. For example, if you do business in an industry where black has become a symbol of high quality, then use black as the primary color on your logo and website to convey this message. Of course, make sure that your brand name and tagline reinforce these ideas.
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Build trust
In most industries, black or blue is used to boost trust, but if you are in a service industry like finance, then you may want to use green or yellow to convey an impression of trust. Of course, black can also be used in this way, but remember that black still has a negative reputation as a corporate color.
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Create an air of professionalism and credibility
If you are in the healthcare industry and focus on white as the primary color for your logo, this will communicate professionalism and credibility to your customer. However, make sure that white does not become the only color choice for branding because it has too many negative connotations such as sterility.
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