Nowadays traditional marketing is taking a backseat and digital marketing is coming into the frontline. Digital marketing has become the backbone of the advertising industry. It is the present and future of marketing. When the name digital marketing is mentioned, content marketing should be mentioned. It has become an important part of digital marketing.
What is content marketing?
It is a marketing strategy used to provide useful and relevant content which are high in quality and that helps them to rank in SERP. the content can be anything like articles, videos, podcasts, images, etc. but it should be useful to the users. They should get exactly what they are searching for. This approach promotes brand awareness and helps to rank your website on top.
Content marketing is like a give and takes the policy. You give the users what they are searching for and in return, you are gaining their confidence. So the next time when they search for similar products, you will come first to their mind. Thus you are developing a good customer care relationship which will help in the long front.
It can be defined as the method of developing and distributing good, relevant content like blogs, newsletters, emails, etc to the present and potential customers. If you succeed in making them believe that you are interested in their success and welfare, then they will become your permanent customer. So there are 90% chances that they will choose you when it is time to buy the product.
All the recent surveys have shown that the companies who were able to give quality content to their users have been able to achieve more growth in sales compared to their counterparts. It increases engagement and also helps in lead generation.
How does content marketing work?
One can use content marketing to attract leads and make a case for the product or service when someone is trying to buy it.
Content marketing goes through three different stages.
- Awareness stage
- Consideration stage
- Closing stage
During this stage, you should understand the needs of the customer. Their general pain or areas of concern. And you can write content to find solutions to their concerns. In this way, you will gain their confidence. It should be more educational. You can consider writing articles, newsletters, ebooks, etc in this stage.
In this stage, you can add your business. You can provide the benefits or information regarding all factors to consider when buying a product.
At this stage, you can focus on sales but you should be able to give them the assurance of why you are their best choice and how great your products or services are. User-generated content, buyers’ guides, and product videos all can be used as content at this stage.
Identifying the correct keyword is the most important step in this method. The keyword should be beneficial to the users and they should get the assurance of what they are searching for.