Digital Marketing for your eCommerce Startup: Everything You Need To Know


Starting an e-commerce startup is not an easy task. It takes a lot of effort, investment, and proper planning. Digital marketing for eCommerce startups proves to be an ideal solution to increase brand awareness and drive product sales. However, several startups wonder how digital marketing can promote their e-commerce store effectively. To stand out in the competitive era, it is essential to be well-versed with the current digital marketing trends and implement the best one.

Are you thinking of a digital marketing plan for an ecommerce business? If yes, here are the top eight Vanizya digital marketing strategies that your e-commerce startup can implement for better outcomes. So let’s take a look!

What is ecommerce marketing?

E-commerce marketing is, in simplest terms, a form of marketing that involves promoting your e-commerce business via digital channels. Today, all major e-commerce websites offer an online platform for the online selling of products. Thus, the need for digital marketing strategies has also increased a lot.

What is the difference between e-commerce & digital marketing?

– E-commerce refers to the process of selling and delivering goods online.

– The goal of digital marketing is to get people to buy stuff. So, as an example , if you attend an internet site and order a replacement sofa, the method of shopping for and receiving that item is e-commerce.

Which is better, ecommerce or digital marketing?

Digital marketing is considered better than e-commerce as it is a more convenient and efficient way to sell an item. You can also use a digital marketing automation platform to automate your promotion. 

For example, in the case of e-commerce, there is no direct contact with the customers. But in the case of digital marketing, there are several platforms where you can showcase your product which increases your chances of getting more clients.

How to do ecommerce digital marketing?

  1. Start with having a website: 

We all know that websites play an important role in content generation for customers and clients. So having a website is the first step towards digital marketing for your e-commerce business.

  1. Use social media:

Social media is another virtual platform for content generation and digital marketing. You can have a profile on Facebook, Instagram, Twitter, and other social media channels to market your goods and services, so once you have created your website, set up your social media accounts as well.

  1. Use SEO: 

Search engine optimization is also a popular digital marketing strategy that you can use for effective e-commerce promotion. A seo friendly website helps in proper indexing by the search engine bots, making it easier for people to find what they are looking for instantly through search engines. Vanizya will help you with its automation software to automate your page.

  1. Use Email marketing:

A proper email marketing strategy also helps in effective e-commerce promotion. Emails are a great tool that can connect with your audience on a personal level, creating trust and brand awareness.

  1. Create Videos: 

Video content generation is also required in this fast-growing digital era where people want everything explained to them shortly and crisply. Moreover, people love watching videos, and if you use this medium properly, you can get more traffic on your e-commerce store.

  1. Use infographics: 

Infographics are another fantastic way of getting the audience engaged with your brand. People love reading and learning more about your service or product. So, create infographics of your e-commerce business that are fun and easily digestible by the audience.

  1. Use contests:

Contests are also a prevalent marketing strategy that can be used for effective e-commerce promotion. It is something that people love to participate in and also share with their friends over social media. So, you can use a contest for generating audience engagement on your website and social media channels for better outcomes.

  1. Use Email marketing: 

A proper email marketing strategy also helps in effective e-commerce promotion. Emails are a great tool that can connect with your audience on a personal level, creating trust and brand awareness.

Start your eCommerce website.

Before selling your products, you need to have a starting point. First, there should be a platform where people can browse through the products and services you offer.

An eCommerce website allows customers to interact with you directly and gives you more control over the customer journey.

You can build your eCommerce website or use a platform to build your free online store in just 5 easy clicks.

Optimize your ecommerce website

The first step in digital marketing is to optimize your e-commerce website. Optimizing e-commerce web pages means that your web pages should be well-optimized for search engines. Your on-site optimization will be based on the keywords you use, the content in your pages, the correct coding, and so on.

Once you have an ECommerce website ready, you need to optimize its speed. That means you need to check it regularly. The high image size can also often slow down the website loading time. You can also use tools given by google to check your page speed and the areas that need work.

Choose a brand language for your online store. 

You don’t want to confuse your audience about what you sell. So before starting your eCommerce business, you should have a mapped-out brand strategy.

Here are a couple of belongings you should define:

  • Your target audience characteristics
  • The language that you simply would use to attach
  • The visual identity of your brand
  • Purpose of your brand 
  • Your market niche 

When you run ads or start your digital marketing, you will know exactly whom and how to target maximum conversions.

Optimize the product catalog on your online store

When you don’t have an up-to-date catalog, it can be tough to convert customers. However, using the right images, the proper categorization, and the correct titles will enable your customers to find what they need more quickly.

Customers may not buy everything you have. So one way to differentiate your products is by highlighting the ones they are reacting well with.

With a constant updating of product catalogs, digital marketing will boost your chances of driving radical traffic flow throughout your eCommerce website’s lifespan.

  • Category titles
  • Banners
  • Title for the product
  • Product descriptions 
  • High-quality images of the product
  • Return policies
  • Delivery schedule 
  • Reviews and testimonials 
  • Product bundles
  • Discounts offered 
  • Extra information that might help the buyer

On Instamojo, you’ll easily add of these details to your eCommerce website. In addition, you can choose from various themes that help make your website look attractive and aesthetic.

Allocate a budget for digital marketing

The time has come to allocate a budget for digital marketing strategies. It is imperative to have a budget for digital marketing to get the most out of your investments.

However, there are differing views on which tactics you should use for effective online marketing in the eCommerce industry and which ones can yield better results. 

While all kinds of online marketing are essential to finding, here are the six leading digital marketing strategies that will make your e-commerce business more rankable.

Separation of the allocation according to

– Platforms

Ads on different platforms would have different financial expectations. For example, Google and Facebook are relatively more expensive than Youtube when running ads.

– Purpose

Ads on social media would attract impulse buyers (buyers who came across your product accidentally while scrolling and liked it). In contrast, ads on search engines like google would attract intent buyers (buyers who intended to buy a specific product).

Focus your efforts on performance marketing

A healthy strategy for digital marketing for eCommerce businesses cannot just purely depend on ads. Instead, online store owners should adopt performance marketing for accurate active users, customer retention, and long-time brand recall value.

What is it?

Performance marketing is a strategy by which companies pay for the leads, sales, or customers they receive from digital marketing efforts.

  1. Social media

It is not necessary to pay for every one of your social media followers. Customers are likely to be active on different platforms like Facebook, Twitter, and Pinterest. You can hire a social media marketing agency that gives you the necessary insights about your potential customers.

  1. Influencer promotion

You can choose from a wide variety of influencers who are well connected to the audience and then amplify their voice by paying them for promoting your brand. You can even hire a social media marketing agency to help you out with this.

  1. Automation

Automation is the best way to engage your audience and increase customer loyalty. The best way to do so is by sending automated emails after customers have performed particular activities on your website. 

These emails can help upsell, cross-sell and sometimes even discount codes and promotions. In addition, Vanizya will help you with its best marketing automation software.


To increase your appeal to the thousands of potential customers, you need to have an excellent eCommerce website. Digital marketing for eCommerce businesses is a highly effective way to expose your brand in front of the world. With the help of performance marketing, you can attract and retain more customers.


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