How GPS Tracking for Sales Reps Improves Sales Performance


It doesn’t take a genius to know that an essential part of any salesperson’s job is providing customers with accurate and timely product information. To provide this information, sales reps carry around devices (such as laptops or smartphones) that collect data about their customer interactions as they progress through the sale.

Essentially, these tools allow companies to understand their customer’s shopping patterns and push relevant deals, promotions and offers when they need it most.

A recent Report Published by Forbes details precisely how GPS tracking improves a company’s overall sales performance by 75%. According to the report, the average sales representative spends 15% of their day meeting with customers. To meet that quota, reps need to know where their customers are and when they are most likely in a buying mood.

You should also read this Article that will enhance your knowledge about “Fleet Management” So that you can increase your sales performance.

So what does GPS tracking do for sales performance? 

It allows reps to identify the best times and places for interacting with customers and reaching out to them with relevant information, which translates directly into increased sales.

GPS tracking provides valuable insight into where reps should be during peak selling times by identifying when stores have many customers at once and at which times they are most likely to be there. This allows reps to be more productive, which is better for customer experience and overall sales.

Let’s Focus on some data:

To demonstrate this point further, it’s worth looking at a real-world example. According to the Forbes article: “Each week, Adidas runs GPS tracking surveys on some of its 1,000 most successful footwear retailers nationwide.

It compared last week’s activity against about 30,000 weeks in the past year for the same retailers—and found that those retailers with the most effective salespeople had a 27% higher average foot traffic than their peers.”

In India, Most of the unorganized sector small businessmen are unaware of digital means of business ideas. After the Post-pandemic, there was a vast shift in the sense of doing business in India; this all happened because of the growth of Digital India and the Introduction of Automation in Business.

This automation has positively impacted businesses from small to large scale industries. Nowadays, business entrepreneurs benefit from automated business processes because of the influential Business Process Management (BPM) system. The BPM solution provider can automate various business processes and transacting activities that are fully processed with minor manual efforts.

As a result, Indian SMEs must adopt technology to manage complex tasks, improve control over financial processes and access real-time information to make better and faster decisions. In India, GPS Gateway provides a “Digital Tracking” facility to access real-time business. It is one of the best Digital tracking technology for startups or small businesses. 

Milestone for India in GPS technology:

When it comes to GPS technology, India is one of the leaders in the world. With the help of GPS technology, major construction firms and other businesses were able to complete large-scale works under challenging terrains like mountains.

All this can be achieved by doing away with manual means of measuring time and distance travelled. Even big business conglomerates like Hindustan Unilever Limited (HUL) use GPS technology for their work-related activities.

A culture of transparency :

The main advantage of GPS technology is that it allows businesses to do their jobs without being hindered by technical issues like power outages and other glitches that can cause delays in timing and project completion. 

Effortless integration :

All you need to get started with GPS technology is a highly accurate and precise second hand-operated GPS. Most of the systems on the market today can be purchased quickly without needing additional parts and hardware.

They are also easy to install since they have desktop applications that allow anyone with a standard PC to configure them using a few simple steps. Most GPS systems also come with great features like map tracking, moving maps, mapping software, and vehicle tracking.

Track your sales performance in real-time :

GPS tracking for sales reps is one of the best ways to improve sales and build a solid customer base. All you need to do is equip your employees with Mobile CRM and track their real-time activities. 

Attend Meetings:

You need to know what happens in those meetings more than attending meetings. The GPS based tracking system will tell you what happens in meeting after meeting. It will help you make better decisions in the future. You can access all the data from your computer or smartphone through an easy-to-use interface. 

Drive Safely: 

Driving safely is not an easy task for everyone, especially when there is a lot of traffic and many distractions in the vehicle. With GPS tracking, you will know when and where your employees are driving and taking breaks. This will help you take proper care of them. 

Record Performance: 

The data from the system can also be used to evaluate your performance to improve it. You can do this by finding the areas you need improvement in and using the data for coaching and guidance. 

Increase Loyalty: 

A high level of loyalty means a happy customer base. GPS tracking has helped companies like Walmart overcome high attrition rates by providing more direct access to their customers and sales team members, making them more loyal customers. 

Improve Productivity: 

Mobile CRM systems help improve overall productivity. When you know what is going on with your employees. You can take action and make sure that they are not wasting time on unnecessary tasks. This will boost your productivity and make more room for customer engagement. 

In the current world, GPS tracking can be operated remotely using a computer, tablet or even smartphone. The benefits of GPS tracking are endless. It helps organizations in all phases of their business activities to manage their work more efficiently. It also improves customer satisfaction by providing real-time information to the customers and managers.


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