Search Engine Optimization is the process of improving your website’s visibility on search engines. All modern websites have to focus on SEO because it is one of the significant ways people find businesses and products online, which makes it essential for any company looking to grow its market. With this in mind, we’ll show you some tips and tricks to rank your WordPress website on google.
You should also know about “What is SEO & why it’s important for a startup?”
In this article Vanizya will Guide you, how to rank your site on the Google search results page.
1. Check Your Site for keywords in Meta Tags & Title Tag.
Search engines use keywords as one of the significant factors in determining what pages are shown when you have a search engine result page (SERP). So you must include keywords in your TITLE tag and META tags when setting up your WordPress website.
Meta tags are found in the HEAD area of your WordPress files. They usually include the keywords you want to be indexed by a specific search engine and should be placed between the TITLE and H1 tags.
The meta tags contain all the basic information about your website.
To find and edit your Meta tags, log into your WordPress admin panel and go to the “Settings” option on the left-hand side of your screen. Once you’ve clicked on this option, scroll down to the “Websites” section under that and choose “General.” Now you can enter all of your Meta tag details in there.
2. Create Your Meta Keywords List and Add them to your Meta Tags.
If you want your site to rank on Google SERP results, make sure you’re using the correct keywords in your Meta tags! The easiest way to do this is by creating a list of all the keywords you want to target (or a combination of exact match, phrase match, and wildcard) and then adding those keywords into each meta tag wherever they are relevant.
To create your list of keywords, either copy and paste the list into a Word document or use the WordPress toolbars to create a new PRG file (which is an easy-to-use Excel spreadsheet that lists down all the keywords, and you can use it to make a custom PRG file where a new line of text will separate each keyword).
PRG files are easily editable in Excel, so you can add, edit or delete entries one after another.
Now that you have your list of keywords, the next step is to add them directly to your Meta tags.
The code you need to use is this: <meta name=”keyword1, keyword2″content=”This is the first keyword here. This is the second keyword on this line.” />
This will tell search engines to rank your page when somebody enters any of these specific keywords or searches for them in a particular way (exact match or phrase match).
For example, if you have a website selling “blue widgets,” you would enter this in your Meta tag: <meta name=”keyword1″ content=”blue widgets”> and <meta name=”keyword2″ content=”widgets”> and <meta name=”keyword3″ content=”blue”> and <meta name=”keyword4″ content=”widgets”>.
The more keywords you include, the better. But make sure you don’t over-stuff your Meta tag with too many keywords, as it will look spammy, and search engines are becoming better at identifying when somebody has stuffed their tags with a load of keywords.
3. Choose a Keyword to be Your Main Keyword.
Now that you’ve filled out all the Meta tags with your keywords, it’s time to choose which one you want to rank for. But, first, you have to research and find out which keyword is receiving the most traffic.
Google Analytics is an essential tool in search engine optimization (or SEO). It lets you see exactly how many people visit your site, where these visitors are located geographically, and what keywords they’re using to find your site.
If you don’t have an account with Google Analytics, you can sign up at Google Analytics.
Then generate your site-wide report, add up the numbers and make sure that many of these numbers are coming in by typing in your main keyword (which will be different for every website). If it’s the only keyword giving you a lot of traffic, it’s most likely an excellent keyword to target on your site.
Of course, if you’re a beginner and the keyword bringing in the most traffic is Adsense or Affiliate Marketing, it’s best to pick a different one.
4. Create Your Keyword Tool.
Now that you’ve decided which keyword you want to target, you’ll need to create your keyword tool. Some people do this automatically by using an AutoKeyword tool like SEMRush.
However, if you prefer to have something a bit more advanced in your arsenal, you can use the Google Adwords Keyword Planner to create your list of keywords.
Go to Keyword Planner and enter the keyword you want to find more information about (in this example, we’re using “WordPress”). Then click on “Get Ideas.”
This will pull up a list of suggestions for pages with that keyword in them, and you can choose the ones you think would be suitable for your website.
5. Optimize Your Keyword Research.
Now that you’ve got some good keywords and are ready to rank them on Google search results pages, it’s time to optimize your site so that they rank well in the SERPs. To do this, you need to make sure that your site has the correct Meta tag.
To find what Meta tags are included on your WordPress site, go to “Settings” in your WordPress admin panel and “Image tags.” This will show you all of the different Meta tags set up on your website.
If you’re using a PRG file, you’ll see a little drop-down box next to each Meta tag, allowing you to switch between the different keywords.
6. Write Great Content and Make Sure your Keyword is in the Title.
Now that you’ve chosen the best keyword for your website, it’s time to write content around it so that Google knows exactly what your page is about. To do this, you’ll need to use your keyword in the Title of your page. For example, if you want to rank for the keyword “widgets,” you should write a title like this: “Widgets Are Awesome – Here’s Why.” This can be done by going into your WordPress and editing each post individually.
Make sure that each article has a unique title so that search engines know exactly what the page is about. This is also important for writing your Meta tag for each page because you’ll need to make sure that each is unique.
7. Make a Great Landing Page that’s Optimized for Your Keyword.
Now that you have your keyword on the Title, you’ll also need to ensure that it’s relevant and clear when a user finds your site. For example, it would be best to use descriptive words about what your website does or sells in the “Meta Description” and the “alt tag.”
The “Meta Description” is the small text that appears on the page when somebody is searching for something. People tend to read it a lot, so you must make it straightforward.
The Alt text is also essential and describes what the image or video is about if someone wants to click on it. Again, this should be clear so that people know exactly what you’re trying to get them to do when they visit your site.
The more descriptive your content is, the higher you will rank in Google SERPs. It’s also essential to make sure that you’ve researched your keyword well and relevant.
Another thing to keep in mind is that every page on your website doesn’t need to have a keyword on it. Even if you rank for a keyword and you don’t include it anywhere else on your site, Google’s algorithm isn’t going to let you rank for that keyword.